Snowcrest Foods selected ISI branding to re-ignite the company’s brand experience accommodating its growing B2C target marketing and B2B relationships. Through an in-depth process of research and brainstorming with the Snowcrest management team, the primary brand message of Snowcrest Foods Ltd was launched: Working Together, Growing Opportunities. The secondary brand messages were also crafted for B2C (From Our Field to Your Plate) and B2B (Fresh Frozen, Quality Assured). Snowcrest’s new brand marketing materials were released in the Summer of 2012.
“Thank you ISI for always being creative with all the work that was done to help rebrand Snowcrest Foods Ltd. Both Garrett and his team were able to successfully meet our needs with positive energy and creativity. Your ability to hone in on and capture the key elements is commendable.”
- Ray Biln, President, Snowcrest Foods Ltd.
Snowcrest Foods Ltd. started its journey in Haney, British Columbia, Canada, as Snowcrest Packers. Since its inception in 1959, Snowcrest has maintained its commitment to identifying needs, creating innovative solutions, and developing long-term business partnerships from the field to “just before it gets to your plate”.
Project Highlights:
- Strategic Brand Marketing Plan (B2B and B2C)
- Brand Roadmap
- Website Branding
- Online Marketing Strategies and Training
- Package Design
- Advertising Branding
- Photography
- Content Strategy
